Kyra Bobinet MD-MPH

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Kyra Bobinet
MD-MPH

Press and Media

Official Bio: 

Kyra Bobinet, MD, MPH, has passionately pursued and studied the truth about behavior change for nearly three decades as a physician, public health leader, healthcare executive, and behavioral expert. 

An award-winning health innovator and thought leader, Dr. Bobinet has an MD from UCSF School of Medicine and an MPH from Harvard University.

She belongs to the Stanford Medical School AIM lab, where she has taught on health behavior change, and is CEO/founder of Fresh Tri, a behavioral software based on the latest neuroscience of habit formation and lasting change. 

Her first bestselling book, Well Designed Life, is a collection of globally influential brain science and behavior change.

Dr. Bobinet is an enrolled member of the Leech Lake Band of Ojibwe in Minnesota. She enjoys meditation, horsemanship, and herbalism and lives with her family and animal and plant teachers in the Santa Cruz Mountains.

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Kyra Bobinet, MD-MPH

Featured Press

PRESS Appearances

Press

Speaking and Conference appearances

Speaking Appearances and Events

  • TEDx Santa Cruz, April 2024.
  • Consumer Electronics Show, Jan. 2019.
  • AHIP Consumer Experience & Digital Health Forum, Dec. 2018.
  • Telehealth Secrets Conference, Oct. 2018.
  • Audi Product Launch, Oct. 2018.
  • Connected Health Conference, Oct. 2018.
  • Concierge Medicine Forum, Oct. 2018.
  • Health 2.0 Conference, Sept. 2018.
  • Harvard Chan MHCM Educational Forum, April 2018.
  • Habit Summit, April 2018.
  • AHA Denver Workplace Health Symposium, Feb. 2018.
  • Stanford Medicine X, Kyra Bobinet, MD: Mindfulness Exercise, Feb. 27, 2017.
  • Society for Participatory Medicine Conference, Oct. 2017.
  • Stanford Medicine X, Sep. 2017.
  • SHINE Summit, Jun. 2017.
  • Brand HIT 2017, Jun. 2017.
  • Compassion in Action Healthcare Conference, Jun. 2017.
  • Preventative Medicine, May 2017.
  • HIMMS Conference, Feb. 2017.
  • Health Matters Summit, May 2016.
  • Welltok Health Optimization Summit, May 2016.
  • Empower, Health Integrated, Executive Leadership Summit, May 2016.
  • Consumer Technology Association, April 2016.
  • Northern California HIMMS, April 2016.
  • Experience Life, Behind the Scenes With Kyra Bobinet, MD, MPH, Sept. 2015.
  • HHS, Transforming Healthcare Summit, Nov. 2015.
  • Partners Connected Health Symposium, Oct. 2015.
  • National Business Group on Health, Oct. 2015.
  • HiMMS Patient Engagement Summit, June 2015.
  • Hx Refactored, April 2015.
  • International Consumer Electronics Show, Jan. 2015.
  • Health Matters Annual Activation Summit, Jan. 2015.
  • mHealth Summit, Dec. 2015.
  • CCARE Compassion and Healthcare Conference, Nov. 2014.
  • Harvard Connected Health, Oct. 2014.
PODCAST and radio APPEARANCES​

Podcasts

Testimonials

Acclaim from Top Experts

“A fresh alternative perspective, the Unstoppable Brain is a thought-provoking approach to motivation science. In it, Dr. Bobinet outlines the importance of the habenula for regulating failures and she shares practical concrete steps for reaching your full potential. A must read for anyone who strives to make lasting and meaningful changes.”
Jeni L. Burnette, Ph.D.Professor of Psychology - North Carolina State University
"Read this wonderful book to learn real-world strategies for reframing failure and making meaningful change."
David Eagleman, PhDStanford, Neosensory, NeuroLaw, BrainCheck, Podcast, Books, TV
“This work is not just a book; it's a blueprint for anyone seeking to bridge the 'know-do gap' and harness their innate power for lasting change. It's an essential read for healthcare professionals, educators, and anyone yearning to unlock their unstoppable brain.”
Larry Chu, MD, MS
“As a physician who specializes in obesity, time after time I see patients desperate to lose weight, initially successful, only to fall back into old habits and regain the weight. Dr. Bobinet artfully weaves science into a guide to help us better understand how our brains can work against us and how we can get on the same team to live our best lives.”
Susan Wolver, MD, FACP, FOMAAssociate Professor, General Internal Medicine Diplomate, American Board of Obesity Medicine, VCU Medical Weight Loss Program
Unstoppable Brain, may be the most significant book ever produced on this topic. Beyond habits and app’s, Unstoppable Brain delivers practical, science-based strategies that can increase the efficacy of health interventions and workplace well-being at-large.”
David J HokeWorkforce Well-being leader and former Senior Director Associate Health and Well-Being, Walmart
"This book offers us a fresh perspective on performance and failure, and a new set of tools to optimize and release our innate motivation. It is a hopeful, compassionate and practical approach to becoming the best we can be and living the best life we can live."
Zeev Neuwirth, MDHealthcare Executive & Author Author of 'Reframing Healthcare' and 'Beyond The Walls'

This book is for everyone (especially you)

For every moment of your life you’ve felt like a failure, you deserve restoration. It’s time to move into a new mindset. It’s time to be unstoppable.

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Kyra Bobinet MD-MPH